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Metaphor at work
6 reasons analogy is more persuasive than literal language Metaphor is more persuasive than literal language: It’s been proven in the lab. Metaphor everywhere Metaphor persuades because it helps us...
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Storytelling structure: Use chronology
Transform real-life events into narrative arcs with this storytelling template Beginning, middle, end: A chronological approach is the best way to organize most nonfiction narratives. Tick-tock How do...
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Motivation among the elements of storytelling
Find your character’s ‘I wish’ song “Funny Girl” starts with Barbara Streisand wishing to be a star. Make a wish If your story were a musical, what would your protagonist’s ‘I wish’ song be? That wish...
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8 tips to improve your writing for 2020
Here’s to better writing in the New Year My favorite writing quote? Ever? Cheers! Here are some of my favorite quotes on writing. What new writing techniques can you pick up from these masters? “For...
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Why is storytelling important in persuasion?
Narrative is a powerful communication tool When you read this passage, can you feel your brain lighting up? Why storytelling? Storytelling makes your messages more engaging, easier to understand,...
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Why is a metaphor effective?
People learn through metaphor When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.” Baby, you can...
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8 good writing tips for corporate communicators
How to tell better stories, write to persuade and more … Want to write better, easier and faster? Get clicked, read, liked and shared? Otherwise boost your writing skills? Point taken! Get your message...
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8 content writing tips and tricks to try now
Write better news releases, webpages and more … Want to write more readable messages? Increase engagement on your webpages? Otherwise boost your writing skills? Get your point across Write more...
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How to write serialized storytelling
Take a tip from Norm Macdonald What can you learn from Norm Macdonald’s Twitter tribute to Robin Williams? Episodic entertainment Take a tip from Charles Dickens, comic books, The New York Times,...
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All’s well that ends in storytelling structure
Punch out your punch line The punch line of a story is like the punch line of a joke — the place where you surprise your audience and make your point. Means to an end What’s the secret to writing the...
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